DetroitChurch presented a challenge: Create an identity that represents classic, resilient, Old Detroit, and fresh.
My Goal was to create timeless identity that evokes a sense of history, culture and sophistication.
- Create a dynamic brand.
- Give the brand a fresh look.
- Incorporate a piece of the city within the brand mark.
- Create a brand mark that can stand alone from the word mark.
- A brand that communicates New, Change, Hope for better.
About Detroit Church
We exist to awaken Detroit to the greatest adventure of all time. We aren’t another church on the corner with a steeple and a choir. We are bridging the gap between classic, resilient, Old Detroit, and fresh, energetic, New Detroiters: making One Detroit. This adventure is making perspectives new, families new, neighborhoods new. We get to share in the mission of Jesus as He makes all things new!
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